Secret life of pets movie trailer6/26/2023 ![]() Granted, when the first film opens with $104 million (the biggest opening ever for an original movie) and grosses $875 million global on a $75 million, maybe “same” is good. Neither is “misleading,” (this isn’t the first super-serious teaser for Planes: Fire and Rescue), but frankly I think the melodramatic one better positions the film as somewhat different from its predecessor and perhaps a little meatier than the first Pets romp. I’d be curious to see if we see both trailers in both respective marketplaces, as they are offering somewhat different pitches. Yes, the international trailer also focuses on the whole “Snowball cosplays as a superhero” thing, but I don’t think Universal thinks audiences are dumb enough to think that it’s going to turn into an actual superhero movie. Watching the international trailer for this Illumination sequel, I’m inclined to think others at Universal agreed with me. That was one of my favorite “big” trailers of 2016, and one that sold the film best among the various pieces of marketing. The second trailer offers what amounts to a light drama amid the comedy, complete with character arcs sets to The Killers’ “ All These Things That I’ve Done.” It’s not an exact match, but I was reminded of the first full trailer for Sing (set to “Without You”), which sold the musical comedy as a more dramatic and more emotional fantasy than the likes of Despicable Me 2 or Secret Life of Pets. We hear variations on “fear” or “afraid” so often that I thought I was watching Batman Begins again, but c’est la vie. ![]() That being said, the international trailer (which is slightly plot-heavier) seems to imply that “fear” is the common, well, fear. The notion of digging into their psyche is interesting enough, as long as all of the pets aren’t confronting the same issue. The domestic trailer, which is fine on its own merits, offers the expected mix of comedy, farce and the whole “Here’s what your pets do when you’re not around.” gimmicks.
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